《商务英语写作》课件Homework and kyes for L10.pptVIP

Question One What is the Definition of Persuasive Letter I. Definition of Persuasive Writing 1. Persuasive Writing It is the use of written language to make a reader accept a message that the writer intends to deliver and then act according to the message. Question Two Kinds of Persuasive Writing III. Understanding of Persuasive Writing A Persuasive message is solicited(恳求) when it is responding to a reader’s request for information. In this case, the reader is willing to be persuaded. On the other hand, a persuasive message is unsolicited when it is written and sent our without being asked by the reader. Solicited persuasive writing is easier than unsolicited one, for the reader’s expectation is known to the writer. For unsolicited persuasive writing, the challenge involves how to capture the readers imagination by appealing to a particular audience. Question Three Formats of Persuasive Letters III. Formats of Persuasive Letters AIDA format is a useful one to sell an idea or a product. A Attention First of all you need to get the attention of your reader I Interest Next, you need to explain the advantages and benefits of your idea or product. D Desire Then, you may arouse your reader’s desire and convince the reader of your idea or product. A Action Last, you need to encourage your readers to take action in order to get the product Question Four Ways to Persuade IV. Ways to Persuade There are three main ways to persuade people. 1. We can use our credibility, reputation, expertise and past achievements in order to make someone come round to our way of thinking. 2. A second way is to appeal to the emotions, such as fear, anger and pride, this can be quite effective if used in the right situation. 3. The third way is to use logical arguments based on facts. This is very common in business writing. T