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精品教学课件设计 | Excellent teaching plan
Chapter 1 An Overview of Business Writing 商务
英语写作概论
Objectives:
1. Understand the importance for business people to have a good
command of modern business skills;
2. Identify functions of business writings;
3. Know the characteristics of good business writing;
4. Appreciate why courtesy is listed as an important factor in
business writing;
5. Tell the differences between a good writing and a poor
writing.
Chapter 2 Adaptation and Selection of Words 适应读者合理选词
Objectives:
1. Discuss why adaptation is so important in business writing;
2. Identify the usual procedures to follow in adapting your
message;
3. Satisfy your audience ’s needs in different circumstances
in business writings;
4. Master the general principles of selecting the right words;
精品教学课件设计 | Excellent teaching plan
5. Avoid improper words under various circumstances.
Chapter 3 Construction of Effective Sentences and Paragraphs
有效地组织句子和段落
Objectives:
1. describe howsentence length and sentence design are related
to adaptation;
2. discuss the effect of sentence length on emphasis;
3. explain the principal causes of unity in sentence, paragraph
and longer units of writings;
4. identify redundancy;
5. understand the importance of topic sentence.
Chapter 4 Writing for Effects 商务写作的特殊技巧
Objectives:
1. discuss what effects you need to communicate in business
writing and why;
2. analyze the essence of you –view –point;
3. identify old language of business;
4. discuss the major transitional devices;
5. explain the direct order and its writing strategies;
精品教学课件设计 | Excellent teaching plan
6. determine which situatio
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