《商务英语》课件厦门大学第一学期.pdf

精品教学课件设计 | Excellent teaching plan Chapter 1 An Overview of Business Writing 商务 英语写作概论 Objectives: 1. Understand the importance for business people to have a good command of modern business skills; 2. Identify functions of business writings; 3. Know the characteristics of good business writing; 4. Appreciate why courtesy is listed as an important factor in business writing; 5. Tell the differences between a good writing and a poor writing. Chapter 2 Adaptation and Selection of Words 适应读者合理选词 Objectives: 1. Discuss why adaptation is so important in business writing; 2. Identify the usual procedures to follow in adapting your message; 3. Satisfy your audience ’s needs in different circumstances in business writings; 4. Master the general principles of selecting the right words; 精品教学课件设计 | Excellent teaching plan 5. Avoid improper words under various circumstances. Chapter 3 Construction of Effective Sentences and Paragraphs 有效地组织句子和段落 Objectives: 1. describe howsentence length and sentence design are related to adaptation; 2. discuss the effect of sentence length on emphasis; 3. explain the principal causes of unity in sentence, paragraph and longer units of writings; 4. identify redundancy; 5. understand the importance of topic sentence. Chapter 4 Writing for Effects 商务写作的特殊技巧 Objectives: 1. discuss what effects you need to communicate in business writing and why; 2. analyze the essence of you –view –point; 3. identify old language of business; 4. discuss the major transitional devices; 5. explain the direct order and its writing strategies; 精品教学课件设计 | Excellent teaching plan 6. determine which situatio