福州大学智能技术课件-7-graduate-association.pdfVIP

Association Rule Mining Introduction Based on the famous Textbook by Prof. JW HAN Intelligent Technologies Association RulesBasic Concepts • Given: • (1) database of transactions; • (2) each transaction is a list of items (purchased by a customer in a visit) • Find: all rules that correlate the presence of one set of items with that of another set of items – E.g., 60% of people who purchase diapers also buy beers • Applications: – Basket data analysis, cross-marketing, catalog d