高中英语 unit1 Project1 language points 牛津版必修4.ppt

dvertising;Advertisements are an important part in our daily life ;Lead-in; Reading prehension;Expository writing（说明文）;Task two: questions;1. An ad campaign may depend on _____ to be successful A. many different people and target audience B. the use of many different kinds of media C. the final decision of the target audience and successful people D. the images that mon people can create;2. The target audience of an ad campaign should be _____. A. carefully decided by the people who start the ad campaign B. determined by the hours they actually watch TV every day C. people who often going shopping and those who enjoy looking at advertisements D. enjoy the right message created by the right people;3. Which of the following ads will be the most successful according to the text? A. The ones that have the most audience who watch a lot of TV every day. B. Those that make good use of all kinds of media. C. The ones which are carefully planned and appealing to the target audience. D. Those that are dealing public welfare issues.;4. Which of the following questions is necessary to ask when you are planning a public ad campaign? A. Who are the target audience of the ad campaign? B. How many people will watch TV and listen to the radio and get to know the issue? C. How much do mon people know about the social problem to be talked about? D. To what degree does the issue affect the lives of the target audience directly?;5. Which of the following statements is TRUE according to the text? A. There are many different ways to reach the message to the target audience. B. It is quite necessary to determine what method should be used to deliver the message. C. The target audience can decide the way to choose to advertise. D. Best approaches ca