B2C电子商务企业物流运营研究.docVIP

B2C电子商务企业物流运营研究 摘要 B2C电子商务企业的核心竞争力是做到商品质量有保证且有价格优势、能满足按要求的时间送货上门、能提供高品质的服务，物流环节在当中起到了很大的作用。随着网络信息化时代的到来，人们的生产管理理念发生改变，生活也发生了较大的变化，人类进入了电子商务时代，给世界物流业带来了新的机遇，也使其拥有了一系列新特点：信息自动化、网络智能化。与此同时，也将我国物流业中存在的问题展示到大众面前。 论文针对当前我国B2C电子商务企业物流发展模式，提出了B2C电子商务物流存在的一般性问题，并对京东商城与天猫商城物流进行对比分析，得出了建立新的运输中心、细化管理、构建企业客户满意度评价体系等启示。就B2C电子商务企业物流模式的正确选择和B2C电子商务企业物流该如何发展，给出了相应的见解。 关键词：B2C 电子商务，物流配送，模式 Research on logistics operation of B2C electronic commerce enterprise Abstract B2C e-commerce enterprise core competitiveness is to achieve product quality assurance and price advantage, to meet the on time according to the requirements of door-to-door, can provide high-quality service and logistics links in the play to the important role. With the arrival of the era of network information, changed peoples production and management philosophy, life has also undergone a great change, humanity has entered the era of e-commerce, has brought new opportunities for the logistics industry in the world, also make it have a series of new features: information automation, network and intelligent. At the same time, it also shows the problems in the logistics industry in our country. The current our country B2C e-commerce enterprise logistics development mode for proposed general problems existed in B2C e-commerce logistics, and Jingdong Mall and lynx mall logistics carries on the contrast analysis, it is concluded that the establishment of the new transportation center, fine management, construction enterprise customer satisfaction degree evaluation system and enlightenment. On the correct choice of logistics mode of B2C electronic commerce enterprise and how to develop the logistics of B2C e-commerce enterprise, give the corresponding opinions. Key Words: B2C e-commerce，logistics distribution，mode 一、绪论 （一）本文研究的背景意义 随着高科技技术的发展，网络经济已经成为当今社会生产力发展的必然趋势，我国迎来了逐渐完善成熟的网络经济时代，B2C电子商务这种商业模式在中国逐渐发展壮大，卓越、京东、亚马逊、当当、红孩子等电子商务企业的网站时刻吸引着大众的注意力。 B2C电子商务企业的核心竞争力是做到商品质量有保证且有价格优势、能满足按要求的时间送货上门、能提供高品质的服务，因而物流环节是电子商务的最后关节，严重影响着消费者