2020Ogonblick Brand Book北欧时刻集合店品牌手册-35P.pptx

Brand Pro?le;Northern Europe owns simple natural scenery, unique minimalist design and comfortable lifestyle. Nordic people love staying close to nature, love the pure and simpli?ed life and cherish every moment with their family. They enjoy the comfort and pleasure during their lifetimes, feeling the lifestyle aesthetic in Nordic design. They are hailed as the happiest people in the world. 北欧拥有纯朴自然的风光，独特的极简设计，舒适惬意的生活方式。这里生活的北 欧人，他们喜欢亲近自然，热爱简单纯粹的生活，珍惜每个与家人相处陪伴的时 刻。他们享受着时光带来的安逸愉悦，感受着北欧设计中的生活美学。他们被誉为 世界上最幸福的人。;The natural scenery, cultural environment, lifestyle and aesthetic spirit of north- ern Europe deeply attracted the founder of the brand, and inspired his inner pursuit. He hopes to share the happy life concept with each family and more and more people. In order to integrate Nordic aesthetic design into the prod- ucts better, the founder cooperates with Cristiano Pigazzini and Alexis, two local designers from northern Europe, to create a brand integrating nature into life. 北欧的自然景色、人文环境、生活方式和美学精神深深地吸引着品牌创始人，启发 了他内心的追求，并希望把这份洋溢着幸福感的生活理念传递给每个家庭，分享 给更多人。为了更好地把北欧美学设计融入产品，创始人与 Cristiano Pigazzini 和 Alexis 两位来自北欧本土的设计师携手合作，契合共同的愿景，致力打造一个将自 然与生活融合的品牌。;BRAND SYMBOL 品牌符号;;;Art Experience 文化体验;ogonblick以时刻为源点，结合时刻享受北欧生活的品牌理念。 我们将一天划分为五个重要的生活时刻：晨曦、白昼、日斜、落霞，夜阑。根据不同时 刻研发多品类的生活好物，以提升每个时刻的生活品质，为热爱生活的你带来更贴 心的陪伴。;;;;BRAND IMAGE 品牌形象;融合北欧美学元素与自然惬意的生活方式 给予热爱生活的人群一份温暖幸福感;斯 堪 的 纳 维 亚 风 格;设计出有温度和独具北欧美感，并符合人们生活习惯的高品质产品。 To design high-quality products with warmth and unique Nordic style, and in line with peoples living habits.;DESIGN CONCEPT 设计理念;Note Design 是来自瑞典斯???哥尔摩的设计工作室，成立于 2008 年，致力于建筑、 室内、产品、平面等设计领域。多次参加米兰国际家具展及一系列国际知名设计 展，并于 2018 年荣获瑞典 Salone del Mobile 设计大奖。 Note Design 热衷关注身边的自然与环境，且热爱创造。在与ogonblick 合作期间， 他们探索和挖掘每件物品的独特魅力，把瑞典的日常生活转化到具象的设计和空 间里。带给大众一份有温度和高品质的生活体验。;;PRODUCT POSITIONING 产品定位;Cultural Experience 文化体验;;;;;;It adopts environmental protection materials and classic Nordic original colors to present the visual effect of nature and art, create the pleasa