成熟期產業的竞争动态策略.pptVIP

市場領袖較易被模仿 高風險的企業行動較少被模仿 價格掠奪者較少被模仿 行動者的名聲 * * 第三十页，共四十九页。 Market dependence Factors Affecting Likelihood of Response: Market dependence is the extent to which a firm’s revenues or profits are derived from a particular market In general, firms can predict that competitors with high market dependence are likely to respond strongly to attacks threatening their market position(比較富士軟片攻擊美國市場與台灣市場) Type of competitive action Reputation Market Dependence * * 第三十一页，共四十九页。 Competition Competitive Dynamics competitive dynamics concerns the ongoing actions and responses taking place among all firms compet