奥美 CRM课件资料.pptVIP

Ogilvy Mather Ogilvy Mather Ogilvy Mather Ogilvy Interactive Team Customer Relationship Management (CRM) Vladimir M Jordanov December 2nd, 2000 Oglivy Interactive Beijing Boot-camp * 第一页，共二十七页。 Customers? Who are these guys? * 第二页，共二十七页。 What is CRM? In-depth analysis of customer behavior and attributes. Applying of the achieved knowledge in the formulation of marketing campaigns, strategies and treatment plans. More than just a set of technologies – it is a process. * 第三页，共二十七页。 Why CRM? Company existence – quest for profit. Three ways to increase the profitability of the customer base