世界级销售拜访培训教程.pptVIP

* * * * Purpose: POP Drivers (inc. Delegate benefits) To agree the POP drivers and to discuss how each can have a different impact on our products Context: Understanding the relative and differing importance each of the POP drivers has on Why It’s Important our products, helps us to focus on where we will put the emphasis with customers What It Follows From/Leads To What It Links To How To Do It … : 1. Ask the group to think about what the key things are which influence volume The key elements with customers. 2. Encourage them to think outside the areas over which they have some input /