国家开放大学《商务英语2》边学边练参考答案.docxVIP

2022年-2023年最新 2022年-2023年最新 国家开放大学《商务英语 2》边学边练参考答案 Unit 1 Sales Promotion Listening and Speaking 1 匹配题 再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹 配。 Sales promotion （ We can hold some promotional events, for example, sending customers coupons and free trials or giving some discounts） Advertising （ It needs one or more media to tell customers about the goods and services a company offers） Personal selling（It needs the salesmen to establish an interactive relationship with buyers） Public relations （It needs a companys long and continuous effort to increase public awareness of products and services） Listening and Speaking 2 再听一听他们的谈话，看看下面的表述是否正确。 Daniel has been shopping online for a long time.（×） A, Ebay and Taobao are all famous e-commerce sites all over the world.（×） You can compare the prices, features and shipping conveniences offered from several sites if shopping online.（√） There is so much to choose from online shops so it costs our time to make comparisons.（√） Kevin believes online shopping offers us more convenience.（√） Reading 1 has changed the way a company might carry out a marketing strategy over the past 10 years. Local stores The consumers The Internet What does “virtually” mean in Para. 1? Safely. By means of a computer. In reality. Which of the following advantages of online marketing is NOT mentioned? Reaching a wider market while cutting costs. Saving time and eliminating paperwork. Increasing trust between traders and buyers. Which is the most outstanding problem in online shopping? a.Credit card fraud on the Internet. Eliminating paperwork. Cutting costs. What is the authors idea about online shopping? Our shopping was only done at local stores on the high street, using cash. Undoubtedly the era of e-commerce has not arrived yet. Online marketing refers to the conducting of business through the Internet. Reading 2 将下面的句子翻译成中文。 Online advertising can be aimed at individuals with select surfing behavior. 网络广告的目标受众是具有特定网络浏览行为的个体。 Consumers perceive the Inte