石油化工公司财务成本分析方案.pptVIP

10 20 30 40 50 60 70 80 90 100 -10 -5 0 5 10 15 20 25 30 商业 直销 零售 工业 政府 CFROI % % Gross Investment WACC Consolidated CFROI 渠道获利率分析揭示了渠道的强弱 Link to Strategy Sample Stores CFROI Site Keep ? Keep Fix Close Strong Weak Weak Strong Stores were grouped for next steps Cost of Capital 6.0% Cons. CFROI 17.0% -5 0 5 10 15 20 25 30 Management 而零售渠道的进一步细分可揭示各零售点的强弱 Link to Strategy Price/ Order Order Size 0 1 2 3 4 5 6 0 10 20 30 40 50 60 70 80 90 100 Problem orders 而工业渠道注重于挖掘扩展能使之盈利的顾客 Link to Strategy Commercial Direct Sales Retail Industrial Government 分析的结果引起显著的战略变化 Customer Group Good