轴承企业大型客户营销模式探究.docVIP

轴承企业大型客户营销模式探究 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：轴承企业大型客户营销模式探究 1 1 绪论 4 2 相关理论基础 4 4C 市场营销组合策略 5 3 Y 公司营销环境分析及战略选择 5 4 Y 公司大客户 4C 营销策略制定 。 6 5 Y 公司大客户营销的实施保障 7 结 论 8 文2：银行个人客户营销模式探究 8 参考文摘引言： 12 原创性声明（模板） 12 文章致谢（模板） 13 正文 轴承企业大型客户营销模式探究 文1：轴承企业大型客户营销模式探究 Abstract In conformity with the background of global economic integration， the world is boundby the trend that global market integration inevitably. the new type of economic developmentrapidly， which put Internet， Knowledge Economy and Technology Innovation as thesymbol， meet the needs of coume as the core. In this great change， Chinasmanufacturing industry as the pillar of national industry has achieved rapid development。 “Made in China” has a global footprint. The unprecedented development of the manufacturingindustry has also created a huge coumer market. Metallurgical bearing manufacturing， asan important part of the manufacturing industry today， presents an unprecedented marketopportunity. At the same time， the metallurgical bearing industry has also become the mostcompetitive industrial market. Multinational companies， industry giants have stationed in theChinese market， the second-tier manufacture and even the infancy domestic manufacturealso not weak. They all strive to occupy a place in this competition. How to maintain one owncompetition Advantage in such a fierce competitive situation has become a problem for allbusinesses。 Marketing is an important function of enterprise development. The formulation andimplementation of marketing strategies are obviously the basic measures to eure the marketcompetitiveness of enterprises in a highly competitive and rapidly changing businessenvironment. Traditional product and price-centric marketing strategies are shifting towardcustomer-centric marketing strategies， but because of their limited resources， it is notpossible to meet the needs of all custome， nor do all of them create value for enterprise。 20% of key accounts ma