绿色经济经营战略概述.pptVIP

The world of Green branding and communications will become more focused, targeted, and specific in the years ahead. The language we use to talk about Green will expand to allow for more direct, focused conversations between organizations and their customers. 4 | Green Goes Niche: Where We’re Headed Organizations are increasingly turning to the Web to better engage their customers and understand the nuances and complexities of environmentally focused decisions. * * 第三十一页，共三十七页。 Given the success that certain industries have had with third-party certifications and reporting standards, we’re likely to see an increase in their use over the next few years. Organizations across all industries may begin to partner with one another and with non-profit and governmental agencies to establish standards and certifications where they do not exist today. The key success factor for future certifications will be coordination—careful analysis and accountability across all links in an industry’s value chain. 4 | Green Goes Niche * * 第三十二页，共三十七页。 How well do you know your customers’ motivations for going Green? How can you open up communication with them to better understand? Which Green customers are most important to the growth of your business? How can you ensure you’re reaching them through robust communication and engagement strategies? 4 | Green Goes Niche * * 第三十三页，共三十七页。 The Last Word Having now peeked into the future of Green, you may have several questions. That’s to be expected. The reality is that Green is essentially synonymous with change— in terms of how we consume, how we do business, how we work, and how we approach innovation. The beauty of Green, however, is that it is also synonymous with growth. As we move into an era of constrained resources, organizations that help their customers minimize waste and resource consumption will emerge as market leaders. And there are countless ways to get there, no matter what role you play in your organization. If you’re in