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外贸函电全套课件;
Project 1 Business Letter Writing
Task 1 Principles of Business Letter Writing
Business letter writing requires adherence to the 7C Principles: Courtesy, Clarity, Conciseness, Consideration, Completeness, Concreteness and Correctness.
Task 2 Formats of Letters
There are three basic formats of business letters: the indented format, modified block format and the block format.
Task 3 The Main Parts of a Business Letter
A business letter includes twelve parts: the letterhead, the reference and date, the inside address, the salutation, the subject line, the main body, the complimentary close, the signature, reference notation, the enclosure, the carbon copy, and the postscript.
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Learning Goals
Learn about seven principles of business letter writing.
Master the three formats of letters and the main parts of a business letter.
Learn sample letters and master the new words and useful sentences.
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Project 1 Business Letter Writing
Project Introduction
Today, almost all the business communities recognize one consent—the significance of essential communicating skills, because all business activities rely on satisfactory exchange of information. Writing a business letter is very important in the business world. If a businessman is unable to write an effective business letter, it is very difficult to express his opinions, which may cause some problems in doing business. In this project, students will learn about some knowledge of how to write a business letter, that is, 7C principles, three basic formats of business letters, and twelve parts of a business letter.
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Task 1 Principles of Business Letter Writing
Business letter writing requires adherence to the 7C Principles: Courtesy, Clarity, Conciseness, Consideration, Completeness, Concreteness and Correctness.
1. Courtesy
Courtesy is reflected in the tone of the words and sentences, that is to say, writers should think of readers’ attitude or feelings and take readers’ place to consideration. It’s also a kind of co
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