上海通用汽车品牌策略案.pptVIP

Strategical Management Strategical Management Strategical Management Shanghai GM December,2002 * 第一页，共三十一页。 There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays a key role in modern society. In China,more and more people hold a private car, what is the industry going to be? What should Shanghai GM do? Follow me please,…… December,2002 * 第二页，共三十一页。 Macroscopical Environment Chinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion. China has the largest population in the world. Many new policies stimul