市场研究英文.pptVIP

Problem Discovery And Definition First step Problem, opportunity, or monitor operations Discovery before definition Problem means management problem 第十九页，共四十九页。 “The formulation of the problem is often more essential than its solution” Albert Einstein 第二十页，共四十九页。 Symptom Detection Problem Definition Statement of Research Objectives Analysis of the Situation Exploratory Research (Optional) STAGE 1: Defining the Problem Results in Clear Cut Research Objectives 第二十一页，共四十九页。 Ascertain the decision maker’s objectives. Understand the background of the problem. Isolate and identify the prob