保险公司互联网营销模式探析（资料）.docVIP

保险公司互联网营销模式探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：保险公司互联网营销模式探析 1 Abstract 1 目 录 3 文2：保险公司互联网营销所处的宏观环境分析 8 一、政治环境分析 8 二、经济环境分析 8 三、社会环境分析 9 四、技术环境分析 11 参考文摘引言： 11 原创性声明（模板） 12 文章致谢（模板） 12 正文 保险公司互联网营销模式探析（资料） 文1：保险公司互联网营销模式探析 Abstract In recent yea， with the wide spread of Internet application，in the environment ofthe saturation of traditional iurance market， the gradually weak of traditional marketingmodel， the stability of market competition， how to establish a long-term and effectiveInternet iurance marketing strategy has become a top priority of every iurancecompany even the entire iurance industry for the business development。 T iurance company，as one of the three largest iurance group in China， how touse available resources， change iurance marketing model， make Internet marketingstrategy according to their own needs， and strengthen even expand their status and sharein the whole iurance market， is the great strategic issues of sustainable developmentand stable market position. It is the key of business development as well。 Based on the theory research of Internet iurance marketing， the article analyzesthe development and current situation of domestic iurance market， explai thenecessity of developing the Internet iurance marketing， and deeply dissects the presentsituation and existing problems of T property iurance company， Shandong branch onInternet marketing. Then the article analyzes T property iurance company， Shandongbranchs strengths， weaknesses， opportunities and threats on Internet marketing throughSWOT method， and ascertai the Internet marketing position of them through marketsegmentation。 On the basis of this， the article puts forward the development strategy of Internetmarketing of T property iurance company， Shandong branch. Specificlly including: Fit， independently develop product strategy combining with learn from the othe;Second， control cost strategy such as operating cost control， cotruction cost control