牛黄记市场营销路径探究（资料）.docVIP

牛黄记市场营销路径探究（资料） 文档信息 ： 文档作为关于“医学心理学”中“药学”的参考范文，为解决如何写好实用应用文、正确编写文案格式、内容素材摘取等相关工作提供支持。正文10288字，doc格式，可编辑。质优实惠，欢迎下载！ 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：牛黄记市场营销路径探究 1 第一章 绪论. 3 4P 营销理论。 4 第三章 牛黄记餐饮市场营销的现状及问题分析。 4 第四章 牛黄记餐饮的市场定位及策略优化。 5 第五章 牛黄记餐饮市场营销优化策略的实施。 6 文2：布可小姐品牌化妆品市场营销路径探究 7 （1）文献分析法。 11 （2）定性研究法。 12 （3）案例分析法。 12 结 论 13 参考文摘引言： 14 原创性声明（模板） 15 文章致谢（模板） 15 正文 牛黄记市场营销路径探究（资料） 文1：牛黄记市场营销路径探究 **　Abstract In recent yea，Chinas economic development has been accelerating，the catering industry hasachieved rapid development，has become an important driving force for national economic development，andhas made significant contributio to Chinas socialist economic development. Because of the particularityof catering industry and the sufficient market demand，it can maintain rapid development， but it also facesfierce to maintain the rapid development of catering enterprises，and how to make cateringenterprises in an invincible position in the cruel competition of small profits? This is a major problemfacing us. At the same time， due to the serious homogeneity of products or services provided by cateringenterprises，the analysis of marketing of catering enterprises is the key to success，and it has a very importantrole and significance in the study of market strategy optimization of catering enterprises。 Drawing on the management theory and advanced practice of marketing in catering industry at homeand abroad，this paper analyses the industry environment and development status of Niuhuang Ji CateringManagement Co.，Ltd. and summarizes the main problems existing in the marketing of Niuhuang JiCatering Management Co.，Ltd. Combining with the resource strength of enterprises， this paper uses STPtheory analysis method to subdivide， select and locate custome，and determines multi-brand marketingstrategy according to the characteristics of target market. The SWOT analysis method is used to analyze theweaknesses，strengths，opportunities and threat