同一种声音惠普的品牌策略形象识别及信息传递.pptVIP

These graphic, bold product shots provide context without literally recreating an entire environment. The products are always viewed against simple backgrounds, patterns or real settings. They are photographed using the same straightforward angles as the silhouetted products. Characteristics of these photos: Colorful, bold backgrounds Settings or bold patterns as graphic effect Tangibly real Compelling in their simplicity Straightforward perspective Closer, tighter cropping for more impactful storytelling These photos are not: Catalogue-like Contrived Embellished Here are some examples of a