我国化妆品企业利用跨境电商平台开拓国际市场的现状、问题与对策——以广州市雅创化妆品公司为例 .docxVIP

PAGE The present states, problems and countermeasures of Chinese cosmetics enterprises using cross-border e-commerce platforms to explore the international market——Taking Guangzhou Orchard Aromatherapy Skin Care Co.,Ltd as an example Abstract：With the development of science and technology,the popularization of big data, cloud computing, artificial intelligence, and electronic currency, and the advancement of Internet technology, the past international trade has not suitable to the trend of the contemporary and economic development. Cross-border e-commerce platforms have emerged as the times require, helping a host of small and medium-sized enterprises to enter the international market. This article first provides an overview of Chinas cross-border e-commerce scale, export country, and platform type, and then analyzes Chinas cosmetics industrys export volume, OEM market size, cross-border platform, major export countries, and product categories. Taking Orchard as an example, after analyzing and gathering the data surveyed, by analyzing Orchards business method and present situation, combined with the development status of nowadays cross-border e-commerce.Aiming at the problems of Orchard Company, it puts forward basic ideas and countermeasures to promote the development of the company and tells about the operation status of Orchard company under the COVID-19 situation, which will provide suggrdtion and reference for the future development of Chinese cosmetics companies. Keywords：Cross-border e-commerce, Cosmetics, Alibaba International platform 目 录 TOC \o 1-3 \h \z \u 第1章 绪 论 1 1.1研究背景和意义 1 1.1.1研究背景 1 1.1.2 本课题的研究意义 1 1.2 文献综述 2 1.3课题研究方法和内容 2 1.3.1 研究方法 2 1.3.2 研究内容 3 第2章 跨境电商出口概述 4 2.1我国跨境电商出口规模 4 2.2我国跨境电商出口国别 5 2.3主流出口跨境电商平台 5 2.4主要出口跨境电商平台业务模式分类 6 2.5企业开展跨境电商出口的主要平台 6 第3章 我国化妆品行业出口分析 8 3.1我国化妆品行业出口的数量 8 3.2我国出口化妆品主要采用OEM生产 9 3.3我国化妆品行业出口跨境平台 10 3.4我国化妆品主要出口国家和地区 10 3.5我国化妆品主要出口类别 10 第4章 广