Brightfield Group：2022年睡眠趋势报告.docxVIP

Sleep Trends: Consumers Focused on Catching Zs Table of ContentsSLEEP Trends: Consumers Focused on Table of Contents Evergi Evergi? Conversations: Social listening data from Twitter and Instagram posts utilizing keywords related to wellness. Posts are tagged by product type and subtype, medical conditions, ingredients, need states, and associated keywords. Evergi? Consumers: Survey fielded semi-annually online with 5,000 US consumers age 21+. The first wave was fielded December 2020. This is a general population survey, census balanced on age, gender, and geography. Page 3. Introduction Page 4. Consumer focusing on sleep needs span our consumer wellness segments and age groups Page 5. Those in the sleep need state are seeking functional ingredients to achieve their goals Page 6. Chamomile: The key for some to a good nights sleep Page 7. L-Theanine: Relaxing their way to more Zs Page 8. Sleep Specific Products: A growing market 2 SLEEP Trends: Consumers Focused on Catching Zs Introduction Introduction Sleep is a basic human need for survival — although basic, it doesnt comes naturally to everyone. In fact, many consumers have trouble with sleep, whether that be falling asleep, or staying asleep. Currently, 46% of American consumers fall into the Sleep need state, within Brightfield Groups Evergi Wellness study — growing 17% since W3 2021. Consumers in this need state, either struggle with sleep or actively make sleep their top priority. They are willing to use both functional ingredients and consumer products to get the sleep they need. 3 Source: Evergi; Consumer; Q4 2021 4 GenGenerationZZ MilM GenGenerationZZ MilMilleiniall GenGenetrationXX BabyBabyBoo mer SilentSilentnGenerationn G.I. GGe.I.Gerneraition Consumer focusing on sleep needs span our consumer wellness segments and age groups ? Consumers focusing on sleep needs span our consumer wellness segments and age