浅析我国商业银行手机银行业务现状，存在问题及对策研究——以中国建设银行为例.docVIP

浅析我国商业银行手机银行业务现状，存在问题及对策研究—以中国建设银行为例 摘要：随着计算机和网络技术的快速发展，互联网迅速崛起，金融电子化浪潮席卷全球，手机也因其越来越复杂的功能已经不再是传统意义上的通讯工具，商业银行手机银行业务应运而生。随着人们对手机依赖程度的增加以及对生活高效快捷的需求，促使手机银行已步入快速成长阶段。本文以中国建设银行为例，通过对手机银行业务发展现状的概述，系统地剖析了手机银行业务发展中存在的包括用户质量、用户认知、以及宣传营销等问题，由此借鉴国外手机银行业务相关发展经验与启示，对我国商业银行诸如加大宣传营销力度、重视品牌建设、健全手机银行安全机制等对策提出建议，以促使手机银行能响应更多客户的需求，在未来得到更好的发展。 关键词：商业银行，中国建设银行，手机银行业务，现状，问题，对策建议 Research on the Current Situation, Existing Problems and Countermeasures of Chinas Commercial Bank Mobile Banking Business——Taking China Construction Bank as an Example Abstract:With the rapid development of computer and network technology, the rapid rise of the Internet, the wave of financial electronicization has swept the world, and mobile phones are no longer traditional communication tools because of their increasingly complex functions. Commercial bank mobile banking services should be applied. Born. With the increase in peoples dependence on mobile phones and the demand for efficient and efficient life, mobile banking has entered a stage of rapid growth. This article takes China Construction Bank as an example. Through an overview of the development status of mobile banking business, it systematically analyzes the problems in the development of mobile banking business including user quality, user perception, publicity and marketing, etc., thus borrowing from foreign mobile banking business Relevant development experience and enlightenment, put forward suggestions on countermeasures such as increasing publicity and marketing efforts, attaching importance to brand building, and improving the security mechanism of mobile banking in Chinas commercial banks, so as to promote mobile banking to respond to the needs of more customers and get better development in the future . Keywords: commercial bank, China Construction Bank, mobile banking, status quo, problems, countermeasures and suggestions 目 录 TOC \o 1-3 \h \u 5759 第1章 绪 论 1 28260 1.1课题研究的背景和意义 1 14534 1.1.1课题研究的背景 1 9058 1.1.2课题研究的意义 1 1655 1.2