表现最佳的B2B营销人员的经验.docxVIP

contents TOC \o 1-5 \h \z \o Current Document INTRODUCTION3 \o Current Document METHODOLOGY4 \o Current Document KEY FINDINGS5 EXPECTATIONS VS. REALITY IN B2B MARKETING7 \o Current Document What marketers agree they should be doing7 \o Current Document How marketers are actually performing10 \o Current Document WHAT TOP PERFORMERS DO DIFFERENTLY12 Experience and engagement12 \o Current Document They demonstrate excellence in customer experience and driving engagement12 \o Current Document They market everywhere their customers are13 \o Current Document They support the entire cust