2022年外贸英语函电电子讲义精选完整版.pptxVIP

;Chapter 2;Lead in;Lead in;Case analysis ;;Brainstorm ;Writing steps ;Key words ;Key words ;Key words ;Self-learning 1;Self-learning 2;Thank You !;Chapter 3;Contents;1. Lead in;2. Sample study;Structure ;;Analysis of Letter 1;Analysis of Letter 1;Analysis of Letter 2;Useful expressions; Word study ; Word study ; Word study ;Task 2;;How to reply the enquiry; ; ;Thank You !; Chapter 4 Offer and Counteroffer ;Contents;Lead in ;Classification ;Two requirements for a firm offer;Word study;Word study;Non-firm offer;Word study;Reply to the offer;Lead in—Definition ;Letter 2;Sample ;Analysis of a counter-offer;Letter 2;Reply to a counter-offer ;Writing steps;Word study;Word study;Warming up 1;Warming up 2;Part 7 exercises ;;Thank You !;Chapter 1 Fundamentals of business communication;International trade correspondence;1.1 Structure of an email ;(1) E-mail address;(2) A clear subject;Case: ;(3) salutation complimentary close ;1. 2 The formats of an email ; 1) Fully blocked style 完全齐头式;2) Indented style－缩行式;2. Principles of business letter-writing;1) Consideration ;2) Courtesy ;3) Clarity 清楚 ;4) Conciseness 简洁 ;5) Concreteness 具体;;3. Writing;