旅行和消费者趋向.pptVIP

Internet Usage for Travel Planning - 2004 Online travel planners do a variety of trip planning activities on the Internet: Searching for airfares and schedules 69% 62% in 2003 Rental cars 41% 36% in 2003 第三十页，共五十九页。 Online Booking The share of travel planners who also book online continues to grow 70% of online travel planner are booking or making travel reservations online Today there are 44.6 million online travel bookers Purchases: Airline tickets 82% 75% in 2003 Overnight lodging 67% Annual consumer spending (mean) $2,719 第三十一页，共五十九页。 Planning vs. Booking Online Tra