选择目标市场与市场定位.pptVIP

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers 市场细分、选择目标市场和市场定位 * 第一页，共二十三页。 Objectives 目标 Be able to define the three steps of target marketing: market segmentation, target marketing, and market positioning. Understand the major bases for segmenting consumer and business markets. 说明目标市场营销的三个步骤：市场细分、选择目标市场和市场定位 列出并讨论细分市场的主要层次，以及消费者市场和产业市场的细分因素 * 第二页，共二十三页。 Objectives 目标 Know how companies identify attractive market segments and how they choose a target marketing strategy. Comprehend how companies position their products for maximum competit