我国消费营销研究资料.pptVIP

* What do consumer think about brands and advertising? One role is clear – as a source of knowledge. It is this perceived role that sometimes makes us cram advertising with a lot of information. On the other hand, brand power is only beginning to set in, especially in the smaller towns. The majority is not willing to pay more for buying well-known brands. The big challenge we face collectively is to enable consumers to find value in brands, and some of that will surely come from making emotional and cultural connections. 消费者对品牌和广告怎么看？作为知识的来源是很清楚的一方面。有时带有很多信息填入做广告会使我们意识到这个方面。在另一方面，品牌的力量仅仅在特别是小城