南开大学市场营销英语（第二版）课件-week11.pptVIP

Promotion (2) Echo Outline Brief introduction about advertisement Advertising objectives Essential advertising elements Brief introduction Advertising includes any paid form of non-personal presentation of ideas, goods and services by an identified adviser. Brief introduction Communication by advertising is transmitted to a target audience through mass media. Brief introduction The major benefit of media advertising is its ability to communicate to a large number of people all at once. Brief introduction Disadvantages High cost Rarely rapid feedback Advertising objectives Typical advertisi