2.1 沟通的约哈里窗口Yohari window.pptx

communicationChen Xiuping mailto:1073@bjtu.edu.cn1073@bjtu.edu.cn SEM,BJTU第二讲 沟通的一般策略Communication Strategy2.1 约哈里窗口Yohari windowMain content2.1 约哈里窗口Yohari window2.2 沟通主体策略 subject strategy? 2.3 沟通客体策略object strategy?2.4 沟通的信息策略Message Strategy2.5 沟通的编码和解码策略Coding and decoding strategy2.6 渠道策略Channel Choice Strategy引入案例： 名医劝治的失败Introduction of case: failure of a famous doctors persuasion?有一次，扁鹊遏见蔡桓公。扁鹊：“国君，你的皮肤有病，不治怕要加重了。”蔡桓公：“我没有病。”蔡桓公对臣下说：“医生就喜欢给没病的人治病，以便夸耀自己有本事。”Once, Bian que pay a formal visit Cai HuanGong.Bian que: “King, your skin is sick. If you dont cure it, it will aggravate.”Cai HuanGong:” Im not sick.”“Doctors like to treat people who are not ill so as to boast that they have the ability.” Cai said to his subordinates.过了十几天，扁鹊又前往拜见蔡桓公。扁鹊：“国君，你的病已到了皮肉之间，不治会加重的。”桓公见他尽说些不着边际的话，气得没理他，扁鹊走后，桓公还闷闷不乐。After ten days, Bian que went to see Cai HuanGong again.Bian que: “King, Your disease is between skin and flesh. It will get worse if you don‘t cure it.”Cai HuanGong was so angry that he didnt pay attention to him. After Bian que left, HuanGong was still unhappy.再过十几天，蔡桓公出巡，扁鹊远远地望见桓公，转身就走。桓公特意派人去问扁鹊为什么不肯再来谒见。Another ten days later, Cai HuanGong went on a tour. Bianque saw HuanGong from a distance, turned around and walked away. HuanGong specially sent someone to ask Bian que why he would not come to see him again.扁鹊：“皮肤上的病，用药物敷贴可以治好；在皮肉之间的病，用针灸可以治好；在肠胃之间，服用汤药可以治好；如果病入骨髓，那生命就掌握在司命之神的手里了，医生是无法可想的了。如今国君的病己深入骨髓，所以我不能再去遏见了。”桓公还是不相信。Bian que: “The disease on the skin can be cured by applying medicine.? The disease between skin and flesh can be cured by acupuncture.? Between the intestines and stomach, it can be cured by taking decoction. If the disease goes to the bone marrow, life will be in the hands of the God of life. The doctor can‘t help it. Now the kings disease is in the marrow, so I can’t go to see him again.” HuanGong still didnt believe it.?五天之后，桓公遍身疼痛，连忙派人去找扁鹊，扁鹊已经逃亡秦国躲起来了。不久，蔡桓公便病死了。Five days later, HuanGong was in pain all over his body. He quickly sent som