广告学教学资源（PPT、教师手册、习题、案例分析） Chap017.docVIP

Chapter 17 - IMC: Public Relations, Sponsorship and Corporate Advertising PAGE 17- PAGE 1 Chapter 17 IMC: Public Relations, Sponsorship, and Corporate Advertising Objectives The objective of this chapter is to explain the role of public relations, sponsorship, and corporate advertising in relati