广告学教学资源(PPT、教师手册、习题、案例分析) Chap016.docVIP

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广告学教学资源(PPT、教师手册、习题、案例分析) Chap016.doc

Chapter 16 - IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion PAGE 16- PAGE 1 Chapter 16 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Objectives The objective of this chapter is to emphasize the importance of relationship marketing in today’s hig

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