广告学资源库 moriarty_adv-imc9_tif_ch4.docVIP

PAGE 43 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 4 How Marketing Communication Works 1) Which of the following is NOT an element of the basic communication model? A) channel B) message C) source D) adv