广告学资源库 moriarty_adv-imc9_tif_ch9.docVIP

PAGE 43 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 9 Copywriting 1) The person who shapes and sculpts the words in marketing communication is called a(n) ________. A) account planner B) art director C) c