广告学资源库 moriarty_adv-imc9_tif_ch5.docVIP

PAGE 1 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 5 Segmenting and Targeting the Audience 1) ________ describes how individuals or groups select, purchase, use, or dispose of products, as well as the nee