广告学资源库 moriarty_adv-imc9_tif_ch8.docVIP

PAGE 40 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 8 The Creative Side 1) Which dimension of effective advertising represents the art part? A) strategic dimension B) personal dimension C) creative dimen