广告学资源库 moriarty_adv-imc9_tif_ch10.docVIP

PAGE 39 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 10 Visual Communication 1) Which of the following is NOT a key reason designers focus on the use of visuals in advertising? A) anchor associations B) ce