广告学资源库 moriarty_adv-imc9_tif_ch14.docVIP

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PAGE 43 Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall Advertising IMC: Principles and Practice, 9e (Moriarty) Chapter 14 Media Planning and Buying 1) Which of the following groups of people are NOT involved in the development of an advertisers media plan? A) agencys med

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