TED英文演说-伟大的领导者如何激励行动中英文演讲稿.pdfVIP

Howgreat leaders inspire action Simon Sinek 2009 How do you explain when things dont go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, theyre more innovative than all their competition. And yet, theyre just a computer company. Theyre just like everyone else. 当事情的发展出乎意料之外的时候，你怎么解释？换句话说，当别人似乎出乎意 料地取得成功的时候，你怎么解释？比如说，为什么苹果公司创新能力这么强？ 这么多年来，年复一年，他们比所有竞争对手都更加具有创新性。而其实他们只 是一家电脑公司。他们跟其他公司没有任何分别。 They have the same access to the same talent,the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasnt the only man who suffered in pre-civil rights America, and he certainly wasnt the only great orator of the day. Why him? 有同样的途径，接触到同样的人才，同样的代理商、顾问和媒体。那为什么他们 就似乎有那么一点不同寻常呢？同样的，为什么是由马丁·路德·金来领导民权运 动？那个时候在美国，民权运动之前，不仅仅只有他一个人饱受歧视。他也决不 是那个时代唯一的伟大演说家。为什么会是他？ And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — and they didnt achieve powered man flight, and the Wright brothers beat them to it. Theres something else at play here. 又为什么怀特兄弟能够造出动力控制的载人飞机，跟他们相比，当时的其他团队 似乎更有能力、更有资金，他们却没能制造出载人飞机，怀特兄弟打败了他们。 一定还有一些什么别的因素在起作用。 第 1 页 About three and a half years ago, I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, theres a pattern. As it turns out, all the great inspiring leaders and organizations in the world,whether its Apple o