科特勒营销管理下载MarketingManagement.pptVIP

Designing 第一页，共十三页。 Objectives Factors to Consider Before Going Global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of Global Activities 第二页，共十三页。 Major Decisions in International Marketing Deciding whether to go abroad Deciding which markets to enter Deciding how to enter the market Deciding on the marketing program Deciding on the marketing organization 第三页，共十三页。 Challenges in Going Global Shifting borders Unstable governments Foreign-exchange Corruption Technological pirating 第四页，共十三页。 Criteria for Entry Market Attractiveness