广告口号的翻译.pptVIP

Translating advertisement with parody into another language requires that a translator rep roduces to the maximum the source message, flavor and style in the target language.Therefore, knowing the characteristics of parody and how to effectively render them in the target language will be of great help in the publicity of the products advertised. 第三十页，共五十八页。 2.广告口号的翻译方法 2.1 直译法 一切皆有可能（李宁服饰） Anything is possible 给我一个机会，还你一个惊喜 （嘉亨印务） Give me a chance, and you’ll have a big surprise 第三十一页，共五十八页。 拥有完美肌肤的秘诀 （丁家宜化妆品） The secret for perfect skin 让世界遍布“声佳”电器 Our Aim: Make a global hit—Sheng