刘白玉 综合商务英语（第1册）Unit 4.pptxVIP

《综合商务英语 I》Unit 4;Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.  —Thomas Jefferson;;Text A;;;Text A Starbucks Coffee Company’s Organizational Structure ;Starbucks Company Timeline;UnderstandingPara. 1 ;Understanding ;Understanding ;Para. 3 dominant: adj. Someone or something that is dominant is more powerful, successful, influential, or noticeable than other people or things. 处于支配地位的 (TEM-4; CET-4) e.g. a dominant military power主要军事力量 e.g.Unemployment will be a dominant issue at the next election.失业将成为下届选举中的主要辩论问题。 dominate vt. to be the largest, most important, or most noticeable part of something 统治；控制 e.g.The cathedral dominates the landscape for miles around. domination 大教堂是方圆数英里的范围的主要建筑物。;Para. 4 The firm’s industry leadership is partly attributed to the appropriateness of its organizational structure. attribute: v. If you attribute something to an event or situation, you think that it was caused by that event or situation. 把…归因于 (TEM-4; CET-4) They attributed Edison’s success to intelligence and hard work. 他们把爱迪生的成功归因于他的智力和刻苦工作。;Para. 4 This organizational structure is unique to Starbucks, although it can be characterized based on a conventional typology of organizational structures. unique adj.Something that is unique is the only one of its kind. 惟一的 e.g.The money is also printed with serial numbers and letters that are unique to each bill. 这些钞票印有连续的号码和字母，所以每张钞票都是独一无二。 ;;;;;;Understanding ;;Question:group discussion;Advantages of the MOS;;Disadvantages;;;main features of Starbucks Coffee’s organizational structure:;para 7 functional structure;;[1] corporate structure 企业结构: A corporate structure is essentially the layout of the various departments, divisions, and job positions that interact to conduct the business of the company. ;Notes to the text;New words and expressions;;;;Theme-related writing ;Role-play;Text B Samsonite