唐纳德·R·库珀-商业研究方法（第9版）Chap_007.pptVIP

Chapter 7 Qualitative Research Learning Objectives Understand . . . How qualitative methodologies differ from quantitative methodologies. The controversy surrounding qualitative research. The types of decisions that use qualitative methodologies. The different qualitative research methodologies. PulsePoint: Research Revelation Emotion has Power Qualitative Research and the Research Process Qualitative Research Why Use Qualitative Research? Qualitative Research Qualitative Research in Business Job Analysis Advertising Concept Development Productivity Enhancement New Product Development Ben