《全国英语等级考试（PETS）综合教程（第三级）》课件 unit 9 Marketing；unit 10 Publish Relations.ppt

Bill Gates William Henry Bill Gates III (born October 28, 1955 in Seattle, Washington) is an American business magnate, investor, philanthropist, and author. Gates is the former CEO and current chairman of Microsoft, the software company he founded with Paul Allen. He is consistently ranked among the worlds wealthiest people and was the wealthiest overall from 1995 to 2009, excluding 2008, when he was ranked third; in 2011 he was the wealthiest American and the second wealthiest person. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with 6.4 percent of the common stock. He has also authored or co-authored several books. Unit Ten Public Relations Gates is one of the best-known entrepreneurs of the personal computer revolution. Gates has been criticized for his business tactics, which have been considered anti-competitive, an opinion which has in some cases been upheld by the courts. In the later stages of his career, Gates has pursued a number of philanthropic endeavors, donating large amounts of money to various charitable organizations and scientific research programs through the Bill Melinda Gates Foundation, established in 2000. Unit Ten Public Relations Gates stepped down as chief executive officer of Microsoft in January 2000. He remained as chairman and created the position of chief software architect. In June 2006, Gates announced that he would be transitioning from full-time work at Microsoft to part-time work, and full-time work at the Bill Melinda Gates Foundation. He gradually transferred his duties to Ray Ozzie, chief software architect, and Craig Mundie, chief research and strategy officer. Gates last full-time day at Microsoft was June 27, 2008. He remains at Microsoft as non-executive chairman. Unit Ten Public Relations Nonprofit organization Nonprofit organization (abbreviated as NPO) is neither a legal nor technical definition but generally refers to a