某咨询行业分析marketresearch.pptVIP

Market size is the most significant driver of profitability for Family Clothiers. Market size: (Town population) Distance to nearest “out-shopping” location: Number of “national competitors”: Market size: (Town population) Avg. Cont’n: 6% 200 stores 20,000 and under Avg. Cont’n: 8% 150 stores Over 20,000 Avg. Cont’n: 1% 50 stores Distance 60km Avg. Cont’n: 6% 66 stores Less than 3 competitors Avg. Cont’n: 8% 36 stores 3 or more competitors Avg. Cont’n: 15% 30 stores - B-2 5,000 and under Avg. Cont’n: 6% 17 stores - B-1 Most profitable groups Least profitable groups 150 stores - A-1 Distance 20