小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap006.pptVIP

You should now: 1. Describe how economic needs influence the buyer decision process. 2. Understand how psychological variables affect an individual’s buying behavior. 3. Understand how social influences affect an individual’s buying behavior. 4. Explain how characteristics of the purchase situation influence consumer behavior. 5. Explain the process by which consumers make buying decisions. 6. Understand important new terms (shown in red). This slide refers to material on pp. 146. Summary Overview These are key terms you should be familiar with based upon the material in this presentatio