会议与会见策划（SDIBT)教学大纲.docVIP

CONVENTION AND MEETING MANAGEMENT COURSE SYLLABUS Course Details: Course Code: HOSP 201 Course Name: Convention And Meeting Management Credit: Three (3) credits COURSE DESCRIPTION: This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions and exhibition planning. In-depth analysis of convention and exhibition planning will provide students an understanding of managerial strategies whilst embracing a functional and operational context which is transferable to every sector of the hospitality industry. REQUIRED TEXTBOOKS/ MATERIALS: ISBN: 1885136021 TITLE: Professional Meeting Management, 3rd AUTHOR: Polivka, Edward G. (Ed.) PUBLISHER: Professional Convention Management Association ??????  COURSE LEARNING OBJECTIVES/OUTCOMES: Confidently identify internal and external stakeholders and their impact on event success. Explore industry typologies and identify market segmentation. Develop planning documentation to meet client, venue and attendee satisfaction. Create post event strategies, discussing purpose, need and current industry adoption. Critically analyze financial budgeting and strategies on how ROI is achieved. Examine business ethics and social responsibilities. Understand strategies on which to maximize performance, customer care and service quality GRADING: Performance Grades and Evaluation System: The following grading scale is applied to all assessed work A = 90% - 100% B = 80% - 89% C = 70% - 79% D = 60% - 69% F = 0% - 59% COURSE/CLASS POLICIES: Academic Freedom Statement: Each student is strongly encouraged to participate in class. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics