商务英语casestudy单元.pptxVIP

会计学1商务英语casestudy单元 Backgroundcompany name Focusline of businessadvertising agencycharacteristicimaginative and effectiveproblemreputation was damagedclients productPerfumeA major bankobjectconvince clients第1页/共21页 PerfumeA unisex perfume , with biodegradable packaging. Produced by a well known up-market mamnufacturer. The company now wishes to enter the lower end of market.aim:Launch the perfume in an English speaking country第2页/共21页 Advertising teamCase 1Campaigns key message: add charm for your life.Special features: A perfume,with biodegradabale packaging, is more environment