TED英语演讲细节是设计的灵魂.docxVIP

TED英语演讲：细节是设计的灵魂 演说题目：Designisinthedetails 演说者：PaulBennett Hello.Actually,thatshelloinBauerBodoniforthe typographicallyhystericalamongstus.OneofthethreadsthatseemstohavecomethroughloudandclearinthelastcoupleofdaysisthisneedtoreconcilewhattheBigwants--theBigbeingtheorganization,thesystem,thecountry--andwhattheSmallwants--theindividual,theperson.Andhowdoyoubringthosetwothingstogether?CharlieLedbetter,yesterday,Ithought,talkedveryarticulatelyaboutthisneedtobringconsumers,tobringpeopleintotheprocessofcreatingthings.AndthatswhatIwanttotalkabouttoday.So,bringingtogethertheSmalltohelpfacilitateandcreatetheBig,Ithink,issomethingthatwebelievein--somethingIbelievein,andsomethingthatwekindofbringtolifethroughwhatwedoatIdeo. 你好。事实上那是BauerBodoni体的你好，专门为我们中间的字体狂们讲解一下。近来传达出来的一条清楚理解的信息，就是要调停大的需要大指组织、系统、国家和小的需要那些个体、个人。以及如何将两者联系起来我想， 昨天，CharlieLedbetter讲得特别清楚有必要把开销者、把人引入到创立 事物的过程中来。而这就是我今天想要讲的内容。那么，经过聚小来造大，我 想，这是我们的信念我的信念，而且某种意义上我们也在实现它，经过我们在 IDEO的工作。 Icallthisfirstchapter--fortheBritsintheroom--the BlindingGlimpseoftheBleedingObvious.Often,thegoodideasaresostaring-at-you-right-in-the-facethatyoukindofmissthem.AndIthink,alotoftimes,whatwedoisjust,sortof,holdthemirror uptoourclients,andsortofgo,Duh!Youknow,lookwhatsreally 第1页共13页 goingon.Andratherthantalkaboutitinthetheory,IthinkIm justgoingtoshowyouane某ample.Wewereaskedbyalarge healthcaresysteminMinnesotatodescribetothemwhattheirpatient e某periencewas.AndIthinktheyweree某pecting--theydworked withlotsofconsultantsbefore--Ithinktheyweree某pectingsome kindofhideousorgchartwiththousandsofbubblesandsystemicthis,thatandtheother,andallkindsofmappystuff.Oreven worse,somekindofghastlydeath-by-PowerpointthingwithWowChartsandallkindsof,youknow,Godknows,whatever. 特别为在座的英国观众，我把这第一章叫做置若罔闻经常好想法近在眼 前，而你却看不到。我想，很多时候，我们所做的可是拿着镜子对着客户， 说：呃，你来，看看终究怎么回事其实不是坐而论道，我来举个例子吧。明尼苏 达的一家很大的医疗保险机构从前找到我们让我们向他们描述他们病患的体 验。我想他们预期的是他们必定找过很多咨询企业我想他们预期的是那些讨 厌的组织结构图不计其数的气泡图和这系统那系统什么的，还有各种图示或 者更糟，那些吓死人的PPT尽是Wow图表，各种鬼东西。 Thefirstthingweactuallysharedwiththemwasthis.Illplaythisu