商务英语口译王艳答案.pdfVIP

商务英语口译王艳答案 商务英语口译王艳答案 【篇一：商务英语阅读第二版(王艳主编)chapter1-4 课 后答案详解】 汉 chapter1 sluggish economy萧条的经济full employment 充分就业 trade deficit 贸易赤字in-depth analysis深入的分析 industrialized countries 工业化国家free-trade agreement 自由贸易协定 international specialization 国际专业化 product differentiation 产品差别 trade surplus 贸易盈余determinative factor决定性因素 chapter2 consumer-goods消费品 discount retailers折扣零售商 brand equity品牌资产价值advertising budget 广告预算 real-time sales data 实时销售数据sales promotion 促销 profit margin盈利scanner data 扫描数据 chapter3 privileged minority 享有特权的少数人gas station 加油站 marketing research 市场调查professional petence 专业技能 a sales point 卖点product design 产品设计 potential consumer 潜在顾客business disaster 商业灾难 chapter4 mobility of people 人口流动supplier works 供应商网络 standardized items 标准零配件specialist manufacturing technology 特殊制造技术 plementary economies 互补经济体anti-japanese sentiment 反日情绪 foreign affiliates外方合伙人，外国附属公司go public 上市 二、汉翻英 chapter1 经济双赢economic win-win关税壁垒tariff barrier 收入不平等 wage inequality劳动生产率labor productivity 解雇工人lay off works 生产要素factor of production 双边协议bilateral deal 回归分析regression analysis 市场准入market access 世界经济复苏world economic recovery chapter2 价格溢价price premium 基线销售base-line sales 减价price reductions广告支出advertising spending 营销组合marketing mix 销量溢价quantity premium 产品数量（种类）product-line variety美元分配allocation of dollars chapter3 日常生活 daily life广告活动advertising caigns 物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase 销售渠道distribution system 产品到导向型的广告product-orientated advertising chapter4 企业并购mergersand acquisition 海外扩张overseas expansion 全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权 intellectual property right 贸易伙伴trading partners 三、完形填空 chapter 1 7.revival 8.emerging chapter 2 1.blame2.damaged 6.arm 7.boosts chapter 3 1.sincere 2.privileged 6.resort7.instead chapter 4 1.ambivalent 2.integration 6.shortage 7.options 1 1.craft 资本投