《行业分析在评估中的应用》课程教学大纲.pdfVIP

课 程 教 学 大 纲 课程编号： 086508 课程名称： 行业分析在评估中的应用 目 录 一、课程定位 ······························ 0 （一）课程性质····························0 （二）课程在人才培养过程中的作用 ··················0 （三）本课程与其他课程的关系 ····················0 二、教学目标 ······························ 0 （一）知识目标····························0 （二）能力目标····························1 （三）素质目标····························1 三、教学中应注意的问题 ························· 1 四、教学课时分配表 ··························· 1 五、考核方法 ······························ 2 六、教学内容 ······························ 2 第一章 导论 ·····························2 第一节 行业的分类 ························2 第二节 行业分析的概念 ·······················3 第三节 行业分析的价值 ·······················3 第四节 行业分析的主要任务 ·····················4 第五节 行业分析的基本内容 ·····················4 第六节 行业分析的步骤 ·······················4 第二章 行业研究方法和模型 ······················5 第一节 行业分析的方法 ······················5 第二节 行业分析模型 ························6 第三章 行业环境分析 ·························6 第一节 行业分析的内容 ·······················7 第二节 行业环境分析的方法 ····················8 第四章 行业周期研究 ·························8 i 第一节 行业生命周期理论 ·····················9 第二节 行业生命周期分析 ···················· 10 第五章 产业组织分析 ························ 11 第一节 竞争与垄断的含义 ···················· 11 第二节 垄断与竞争状态分析 ··················· 12 第三节 市场行为与绩效 ····················· 12 第三节 市场行为与绩效 ····················· 13 第四节 产业组织状态与产业分析 ················· 13 第六章 价值链分析 ························· 14 第一节 价值链分析概念 ····················· 14 第二节 价值链分析的内容 ···················· 14 第三节 完整价值链分析 ····················· 14 第七章 商业模式分析 ························ 15 七、参考书目 ······························15 ii 一、课程定位 （一）课程性质 我校资